How it works

Warm on day one. Effortless after that.

Bring your network in whatever shape it's in. Ember does the heavy lifting to make it real and workable — then it runs itself, quietly, in the background. Here's exactly what happens, start to finish.

1

Bring your network

Connect your CRM and Ember pulls your people in. Prefer a spreadsheet? That works too. In a BNI chapter on Growth? We set your whole chapter up for you.

2

Ember researches & scores

It enriches every contact — profession, location, the right email — assigns an Honor Score and a Relationship Health read, and surfaces the relationships worth your attention.

3

You just show up warm

Briefs before calls, drafts in your voice, loops closed for you. The Monday digest tells you the three moves that matter this week. That's the whole job.

Step one · Bring your network

Whatever shape it's in.

Ember meets your data where it lives. Connect a CRM and it syncs both ways — new contacts and referral activity flow back automatically, so Ember stays the source of truth without you double-entering anything.

  • CRMs — GoHighLevel, HubSpot, FollowUp Boss, Jobber, ServiceTitan and more
  • A spreadsheet — a CSV export is enough to get started
  • A BNI chapter — on Growth, we load your whole chapter for you
CONNECTED & SYNCING
GoHighLevelTwo-way
FollowUp BossTwo-way
JobberTwo-way
Spreadsheet importOne-time
Ember is the source of truth. Your CRM stays in sync — nothing is entered twice.
Step two · Researched & scored

A cold list becomes a real network.

The moment your people are in, Ember goes to work — finding the right email, profession and location, turning raw names into records you can act on. Then it scores every relationship, so you know where you stand before you lift a finger.

  • Enrichment — the missing email, business and location, filled in without overwriting what you have
  • Honor Score — computed from day one, so you can see who you've honoured and who's slipping
  • Relationship Health — a trajectory on every partner, and the plain-language reason behind it
HONOR SCORE · MITCHELL HVAC▲ UP FROM 82
91 Trending up · secure
Speed to first contact96
Follow-through rate89
Loop closure rate93
Outbound quality82
Step three · It runs itself

The part you never have to manage.

Once your network's in, Ember handles the follow-through in the background. A referral comes in and a warm sequence fires so it never goes cold. At each milestone, the partner who sent it hears back — from your real email address. You don't chase it. It just happens.

LOOP CLOSURE · TO DONNA PARK

"Donna — quick update on Nina, the referral you sent my way: we connected Tuesday and she's booked for a consult next week. Really appreciate you thinking of me — I'll keep you posted on how it goes."

✓ SENT FROM YOUR ADDRESS · AUTOMATICALLY AT BOOKING

Always from your address

Every send goes from your real connected mailbox — never a tool or no-reply. Partners only ever hear from you.

You hold the brake

Pause the whole account or a single relationship and everything stops immediately. It's checked before every send.

Nothing goes out unseen

Drafts are yours to approve. Ember proposes; you decide. It never says anything in your name you didn't read.

$

The background work is free

Scores, briefs, loop closure and the digest never cost a credit. Credits are spent only when you put something in.

The intelligence

Everything Ember does while you're on the tools.

Not another inbox to check. A system that scores every relationship, drafts in your voice, briefs you before calls, and closes the loop on every referral — so it stays warm whether or not you got to it today.

Smart Touch

Reach out without the awkward.

Three genuinely researched ways to reach out — never one generic nudge. Ember reads what's happening around the person and writes in your tone, so staying in touch never feels like going through the motions. You review and send.

SMART TOUCH · MARCUS WEBB
PERSONAL — FROM YOUR HISTORY

"Marcus — still thinking about that call where you walked me through the Henderson deal. You've got a way of making complicated things feel simple. How's the new office coming?"

NEAR THEM THIS WEEK

"Saw the East Valley Contractors mixer is back Thursday in Gilbert — right up your alley. You going? Would be good to catch up in person."

RECENT, IN HIS WORLD

"This piece on the '26 permitting changes made me think of you — you called this six months ago. Worth a read…"

Two-way introductions

Make the network work both ways.

Ember reads your whole network — profession, research, who each person actually serves — and surfaces introductions that create value in both directions. Same market, complementary needs, a real human hook, and no cross-country dead ends.

SUGGESTED INTRO FOR YOUR CLIENT
DP
Doug Palmer MATCH 94%
Home inspector · Phoenix, AZ

Doug inspects 30+ homes a month in your client's exact service area — every one is a termite lead. In return, a same-day termite partner he can hand clients with confidence.

SC
Sarah Chen MATCH 88%
Fee-only planner · Chandler, AZ

Sarah's clients are business owners planning exits; your client's are the same. A natural two-way loop.

The 60-second pre-call brief

Walk in already knowing.

Before any conversation, Ember pulls the whole relationship — their latest, what to open with, what to avoid — into a brief you can read in the parking lot. Auto-sent the morning of a booked call, so you're never cold.

1:1 BRIEF · MARCUS WEBB
CONTEXT GOING IN

High-value partner, relationship secure. He's sent you 4 referrals this year — you've closed the loop on all four.

WHAT'S NEW IN HIS WORLD

Opened a second location in Gilbert last month; posting about hiring.

CONVERSATION STARTERS

Ask how the Gilbert opening is going. He also wants more commercial work — you know two GCs.

WHAT TO AVOID

Don't lead with an ask — he values being seen first.

Also running, quietly

The rest of the engine.

Relationship Health

One headline number per partner and its trajectory — building, holding or eroding — with the plain-language reason behind it. It surfaces the partner who's drifting before you'd ever notice.

The Monday digest Free

Your week ahead in one email: the three moves that matter, who you owe a referral, who's overdue for a touch, and which calls have briefs waiting. Not a dashboard — a plan that finds you.

Cross-referral matching Growth

Semantic matching across your whole network finds the introductions hiding in plain sight — the two people who should already know each other. It turns your list into a network.

Recognition

When a partner goes out of their way for you, Ember drafts the acknowledgement — a private thank-you, a public shout-out, or a note worth keeping — in your voice, so the people who invest in you feel it.

The point of all of it

Things you'll never do again.

Forget to follow up on a warm name
Leave a partner wondering what happened
Reach out only when you need something
Walk into a call cold
Keep a referral spreadsheet nobody updates
Write another "just checking in" from scratch
Warm on day one

Give Ember your network. Watch it run itself.

A CRM, a chapter, or a spreadsheet — Ember starts scoring, briefing and warming every relationship from the first day.

Free forever · A card verifies you · Never charged until you choose to buy